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The Importance of Market-Perceived Quality

In: Brand Power

Author

Listed:
  • Bradley Gale

Abstract

Power brands are worth billions of dollars for one reason: they mean quality to the consumer. And this in turn means consumer loyalty, repeat purchases, and word-of-mouth advertising.

Suggested Citation

  • Bradley Gale, 1994. "The Importance of Market-Perceived Quality," Palgrave Macmillan Books, in: Paul Stobart (ed.), Brand Power, chapter 4, pages 65-83, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-349-12840-2_5
    DOI: 10.1007/978-1-349-12840-2_5
    as

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