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Portfolio Planning

In: The New Frontiers for Business Analysis

Author

Listed:
  • Keron Bhattacharya

    (Jay Consultancy Services)

Abstract

Portfolio Planning (PP) is a new concept that was developed in the USA in the 1970s. According to a survey sponsored by the Harvard Business Review in 1979, 36 per cent of the Fortune ‘1000’ companies had introduced PP and another 25 to 30 companies are adopting it each year. The reason for adopting PP is described as follows:

Suggested Citation

  • Keron Bhattacharya, 1987. "Portfolio Planning," Palgrave Macmillan Books, in: The New Frontiers for Business Analysis, chapter 2, pages 15-48, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-349-08612-2_3
    DOI: 10.1007/978-1-349-08612-2_3
    as

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