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The View from the Foreign Head Office

In: Direct Investment in the United Kingdom by Smaller European Firms

Author

Listed:
  • Peter J. Buckley

    (University of Bradford Management Centre)

  • Zdenka Berkova

    (University of Bradford Management Centre)

  • Gerald D. Newbould

    (Cleveland State University)

Abstract

‘To see ourselves as others see us’ is often a salutary process. This chapter distils the views of the head office management of ten Continental European parent companies on their Britis h subsidiaries. Such views range from the very general to highly specific criticisms and comments of the British environment. (Details of the ten firms are given in Table 3.1a.) Table 3.1a Parent companies — basic details

Suggested Citation

  • Peter J. Buckley & Zdenka Berkova & Gerald D. Newbould, 1983. "The View from the Foreign Head Office," Palgrave Macmillan Books, in: Direct Investment in the United Kingdom by Smaller European Firms, chapter 3, pages 17-32, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-06433-5_3
    DOI: 10.1007/978-1-349-06433-5_3
    as

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