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A Customer-active Paradigm for Industrial Product Idea Generation

In: Industrial Innovation

Author

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  • Eric Hippel

Abstract

It has long been a source of concern to students of marketing research that some of the more sophisticated marketing research techniques, such as multidimensional scaling, routinely used in the generation of ideas for new consumer products, have not been extensively applied to the generation of ideas for new industrial products. Under the well-founded assumption that there is at least latent demand for improved need search and idea generation methodologies in the industrial sector,2 research is being conducted by many to explore differences in the consumer and industrial buying situations, differences that might be preventing straightforward transfer of consumer marketing research tools to that sector.

Suggested Citation

  • Eric Hippel, 1979. "A Customer-active Paradigm for Industrial Product Idea Generation," Palgrave Macmillan Books, in: Michael J. Baker (ed.), Industrial Innovation, chapter 5, pages 82-110, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-03822-0_5
    DOI: 10.1007/978-1-349-03822-0_5
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    Cited by:

    1. Lettl, Christoph & Herstatt, Cornelius & Gemuenden, H-G., 2004. "Learning from users for radical innovation," Working Papers 27, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    2. Lee, Kong Rae, 1996. "The role of user firms in the innovation of machine tools: The Japanese case," Research Policy, Elsevier, vol. 25(4), pages 491-507, June.

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