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External Affairs and the International Corporation

In: Multinational Strategic Planning

Author

Listed:
  • Derek F. Channon

    (Manchester Business School)

  • Michael Jalland

    (Manchester Business School)

Abstract

In the 1970s major multinational companies are being forced to reassess their relationships both with stakeholders such as employees, shareholders and suppliers, and with society at large, represented by governments, pressure groups and international institutions. Education, affluence, mass communications and many other locally significant factors have combined to make the various publics with which a corporation interacts more aware of the ways in which it influences their lives. The. increasing significance of the operations of multinational enterprises for many national economies has made such firms a natural focus for those interested in the economic social and ecological future of their country. Advocates of a New International Economic Order see international firms as key mechanisms for the redistribution of global wealth. The domination of important industries such as electronics, chemicals, oil and motor vehicles by relatively few major international companies has resulted in internationally coordinated surveillance of company operations.

Suggested Citation

  • Derek F. Channon & Michael Jalland, 1978. "External Affairs and the International Corporation," Palgrave Macmillan Books, in: Multinational Strategic Planning, chapter 11, pages 294-327, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-02855-9_11
    DOI: 10.1007/978-1-349-02855-9_11
    as

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