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The Diagnostic “P-E-C” Framework

In: Scaling the Tail: Managing Profitable Growth in Emerging Markets

Author

Listed:
  • Seung Ho Park
  • Gerardo R. Ungson
  • Andrew Cosgrove

Abstract

A synthetic integration can be realized through a systematic and sequential process that we call the P-E-C Framework. Specifically, it involves P or the positioning of a firm for sustained growth; E or the exploration of relevant drivers for growth; and C or the co-alignment of management systems to appropriate growth strategies. Positioning involves decisions relating to achieving competitive advantages through cost leadership or differentiation, with attention to specialized but unserved niches. The exploration of drivers relates to the question: How to build advantages from either of these strategies? Finally, co-alignment refers to the consistency between strategies and management systems. This framework guides our inquiry and field survey for the study. Details of the survey, specifically differences between higher and lower performing firms, are presented.

Suggested Citation

  • Seung Ho Park & Gerardo R. Ungson & Andrew Cosgrove, 2015. "The Diagnostic “P-E-C” Framework," Palgrave Macmillan Books, in: Scaling the Tail: Managing Profitable Growth in Emerging Markets, chapter 5, pages 45-50, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-53859-8_5
    DOI: 10.1057/9781137538598_5
    as

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