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Capturing the Advantage: Getting Started

In: Waste to Wealth

Author

Listed:
  • Peter Lacy
  • Jakob Rutqvist

Abstract

Companies like Caterpillar, Philips, Nike, Airbnb, and others are successfully pioneering circular economy business models. Their actions and experiences prove that the shift from the current linear growth model to a circular one is already happening. It’s successful. And it’s inevitable. That’s why it is important for organizations — regardless of market, geography, or industry — to begin laying the foundation for decoupling growth from the use of constrained resources. By doing so, they can make the transition to a new way of doing business that radically improves resource productivity; enhances differentiation; reduces costs and risks; creates new, robust revenue streams; and makes customers happier in the long run.

Suggested Citation

  • Peter Lacy & Jakob Rutqvist, 2015. "Capturing the Advantage: Getting Started," Palgrave Macmillan Books, in: Waste to Wealth, chapter 0, pages 191-205, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-53070-7_13
    DOI: 10.1057/9781137530707_13
    as

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