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Everything is a Presentation

In: The Art of the Pitch

Author

Listed:
  • Peter Coughter

Abstract

What is a presentation? We can see how the dictionary defines the word above. I like “the proffering or giving of something to someone …”—like a gift. That’s a cool way to think about a presentation. And I particularly like the next part, “the manner or style in which something is given, offered, or displayed: the presentation of foods is designed to stimulate your appetite.” That’s what we want people to feel, isn’t it? Stimulated. So we want to offer people a gift. Something that will stimulate their appetites for more.

Suggested Citation

  • Peter Coughter, 2012. "Everything is a Presentation," Palgrave Macmillan Books, in: The Art of the Pitch, chapter 0, pages 7-25, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-51233-8_2
    DOI: 10.1007/978-1-137-51233-8_2
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