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Rhetoric of Radical Change

In: Radical Decision Making: Leading Strategic Change in Complex Organizations

Author

Listed:
  • Domagoj Hruška

    (University of Zagreb)

Abstract

Hruška gives practical insight into the ways of persuasion. First, the author explores people’s resistance to change the status quo mental models. Particular attention is given to the leader’s role in the process of reducing resistance to change in radical decision making situations. Also, Hruška explores rhetoric based on beliefs as argumentation and expectation setting and rhetoric based on action as behavioral commitment and manipulation. The author also gives particular attention to the description of the three phases of the incremental process of rhetoric for radical change. Finally, Hruška describes a parrhesian approach to radical rhetoric, which in his opinion, is the most suitable way of persuasion in radical change situations.

Suggested Citation

  • Domagoj Hruška, 2015. "Rhetoric of Radical Change," Palgrave Macmillan Books, in: Radical Decision Making: Leading Strategic Change in Complex Organizations, chapter 7, pages 116-134, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-49231-9_8
    DOI: 10.1057/9781137492319_8
    as

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