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Luxury Landscape: Challenges and Opportunities for Independents

In: Independent Luxury

Author

Listed:
  • Jonas Hoffmann

    (SKEMA Business School)

  • Laurent Lecamp

    (Carl F. Bucherer)

Abstract

This chapter analyzes the luxury landscape and how it affects independent luxury companies. We start by looking at one of the mainstays of the luxury business, the Swiss watchmaking industry, to reveal a stormy outlook for independent watchmakers. We then widen the context to examine the luxury industry as a whole, to get a better picture of the major forces shaping current challenges and opportunities, namely: 1) the leading role of Chinese consumers; 2) the digital revolution; 3) the high concentration of wealth; 4) sustainable luxury; 5) luxury lifestyle; 6) the growth of travel retail; 7) the turbulent geo-economic and geopolitical environment.

Suggested Citation

  • Jonas Hoffmann & Laurent Lecamp, 2015. "Luxury Landscape: Challenges and Opportunities for Independents," Palgrave Macmillan Books, in: Independent Luxury, chapter 0, pages 6-37, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-48146-7_2
    DOI: 10.1057/9781137481467_2
    as

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