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Store Performance Evaluation

In: Coping with Retail Giants

Author

Listed:
  • A. Coskun Samli

Abstract

It is extremely important that the retail store is evaluated regularly. Although it is important to evaluate the store’s performance as a whole, it may be even more critical to determine which activities or sections of the store are doing well and which ones are needed to be evaluated carefully, because they may be performing, say, not up to par. Only if all of the activities are in a desirable form is it possible for the store to perform a synergistic overall performance. Careful evaluation of performance, in proper detail, also provides a learning curve of what to do and what not to do.

Suggested Citation

  • A. Coskun Samli, 2015. "Store Performance Evaluation," Palgrave Macmillan Books, in: Coping with Retail Giants, chapter 15, pages 191-198, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-47634-0_16
    DOI: 10.1057/9781137476340_16
    as

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