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The IP Dealer

In: Intellectual Property Rights Management

Author

Listed:
  • Lars Alkaersig

    (Technical University of Denmark)

  • Karin Beukel

    (University of Copenhagen)

  • Toke Reichstein

    (Copenhagen Business School)

Abstract

The IP Dealer and the IP Rookie are quite similar, both archetypes are defined by a low level of integrated IP management and lack personnel and resources dedicated to W. However, unlike the IP Rookie, the IP Dealer has had a limited experience of dealing with IP, for example in licensing or trading in W. IP Dealers can be firms who generate value from selling or out-licensing technological inventions to third parties, or firms who buy or in-license well-known, popular brands to further the sales of their existing products. Like the IP Rookie, many IP Dealers find that working with IP is a complex and expensive endeavor. The IP dealers express their own approach to IP as a sign of agility and nimbleness, but also recognize that their approach (being non-strategic) is ad hoc and a highly serendipitous approach to achieving success working with W. Some firms become IP Dealers through choice, having identified a business opportunity in licensing IP rights. However, it may also occur by circumstance, where the IP Dealer is approached by a third party wanting to license one or more of their IP rights or when the firm has infringed a third party right unintentionally and is therefore forced to in-license the IP to keep the firm’s products on the market. No matter why they engage in licensing or trading IP, IP Dealers are more inquisitive than IP Rookies, and may have taken the first steps towards a more organized way of handling W.

Suggested Citation

  • Lars Alkaersig & Karin Beukel & Toke Reichstein, 2015. "The IP Dealer," Palgrave Macmillan Books, in: Intellectual Property Rights Management, chapter 4, pages 46-56, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-46953-3_4
    DOI: 10.1057/9781137469533_4
    as

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