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The Japanese Economic Miracle: Japan Inc. on Center Stage

In: Japan Inc. on the Brink

Author

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  • Susan Carpenter

Abstract

The United States’ open markets to Japanese imports and the continuation of the favorable exchange rates put Japanese producers on an even playing field with their American rivals. By the mid-1970s the Japanese automobile industry was taking full advantage of the oil shock and, hot on the heels of Chrysler and GM, aggressively pursued American consumers who were beginning to appreciate the fuel-efficient engines as well as the lower prices. Honda first entered the American market via its motorcycles, which proved to be very competitive with the heavier Harley-Davidson. German car manufactures also benefited with sturdy and reliable fuel-efficient Volkswagens and Audis.

Suggested Citation

  • Susan Carpenter, 2015. "The Japanese Economic Miracle: Japan Inc. on Center Stage," Palgrave Macmillan Books, in: Japan Inc. on the Brink, chapter 5, pages 95-111, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-46944-1_6
    DOI: 10.1057/9781137469441_6
    as

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