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How Can Districts Identify Geographic Areas for Growth?

In: Membership in Service Clubs: Rotary’s Experience

Author

Listed:
  • Divya Wodon

    (Nonprofit Research Project)

  • Naina Wodon

    (Nonprofit Research Project)

  • Quentin Wodon

    (Nonprofit Research Project and World Bank)

Abstract

Service clubs face a membership challenge, but at the same time Rotarians are broadly satisfied with their Rotary experience. This suggests that if clubs and districts could articulate their value proposition, they should be able to grow. By how much could they grow and what would be the geographic areas that could be targeted for growth by districts? This is a complex question for which there is no simple or single answer. This chapter provides an indicative answer using one specific approach. The idea is to measure the relative potential for membership growth in different geographic areas through simple simulations techniques. The analysis is conducted for Rotary zone 33 which covers part of the Mid-and South Atlantic regions of the United States.

Suggested Citation

  • Divya Wodon & Naina Wodon & Quentin Wodon, 2014. "How Can Districts Identify Geographic Areas for Growth?," Palgrave Macmillan Books, in: Membership in Service Clubs: Rotary’s Experience, chapter 4, pages 32-45, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-44475-2_4
    DOI: 10.1057/9781137444752_4
    as

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