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Understanding Search Engine Optimization

In: Taking Down Goliath

Author

Listed:
  • Kevin M. Ryan
  • Rob Spider Graham

Abstract

If the search engine robots can’t tell from your site what you do, they can’t share it with the world. Organic search optimization (aka SEO or natural search optimization) means modifying your site and landing page content to make it more likely that those pages appear higher on the list of the search results for relevant searches. It is referred to as “organic” because you are not paying directly for the placement.

Suggested Citation

  • Kevin M. Ryan & Rob Spider Graham, 2014. "Understanding Search Engine Optimization," Palgrave Macmillan Books, in: Taking Down Goliath, chapter 0, pages 145-154, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-44421-9_9
    DOI: 10.1057/9781137444219_9
    as

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