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The Potential of the Brazilian Luxury Market

In: The Luxury Market in Brazil

Author

Listed:
  • Claudio Diniz

    (Maison du Luxe)

Abstract

This chapter discusses contemporary luxury and Brazilian market trends. Higher authorities in this segment dictate the style of this new luxury: European countries, followed by democratic regimes around the world. This new luxury relies more on the senses, based on pleasure and well-being and is not ostentatious. It explores feelings rather than appearances. This remodelling of luxury aims to stop inequality from being externalized by ostentation when wearing or using luxury articles, so as to suit the global democracy.

Suggested Citation

  • Claudio Diniz, 2014. "The Potential of the Brazilian Luxury Market," Palgrave Macmillan Books, in: The Luxury Market in Brazil, chapter 9, pages 106-115, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-43256-8_9
    DOI: 10.1057/9781137432568_9
    as

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