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How do Companies Strategize Today?

In: Strategic Thinking for Turbulent Times

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  • M. S. S. Namaki

Abstract

The dramatic business and economic events of the last decade are inducing far-reaching changes. One of those is in the competitive behavior of firms. Conventional patterns of competitive behavior are giving way to unconventional approaches and reconfigured goals. One can trace this in the strategic course of events of a wide array of corporations, including such household names as Proctor & Gamble (P&G), Gillette, General Electric (GE), and Hewlett Packard (HP). The first two merged in order to create one of the highest levels of concentration in the personal care industry. The latter have turned their back on long-cherished products and markets in search of future competencies. One may wonder what the root cause of these changes is, how structural they are, and if they be contained within a conceptual model.

Suggested Citation

  • M. S. S. Namaki, 2014. "How do Companies Strategize Today?," Palgrave Macmillan Books, in: Strategic Thinking for Turbulent Times, chapter 14, pages 109-117, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-41400-7_15
    DOI: 10.1057/9781137414007_15
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