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A Peculiar Type of Revenue Management: Overbooking

In: Pricing, Online Marketing Behavior, and Analytics

Author

Listed:
  • Giampaolo Viglia

    (University of Eastern Piedmont)

Abstract

Chapter 5 presents in detail the concept of overbooking, a revenue management technique used to maximize profits. The approach of this whole chapter is analytical, with the use of mathematical formulas. In addition, there is a discussion of the behavioral consequences, particularly in terms of unfairness, in line with what was highlighted in previous chapters.

Suggested Citation

  • Giampaolo Viglia, 2014. "A Peculiar Type of Revenue Management: Overbooking," Palgrave Macmillan Books, in: Pricing, Online Marketing Behavior, and Analytics, chapter 5, pages 68-75, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-41326-0_6
    DOI: 10.1057/9781137413260_6
    as

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