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Managing Small Firms

In: Managing Organizations in the United Arab Emirates

Author

Listed:
  • Martin Spraggon
  • Virginia Bodolica
  • Nabeela Ali

Abstract

This case study relates the story of U-Brand, a new venture resulting from a partnership agreement between two old friends who left their homes in Southern Asia to settle down in the UAE. The partners decided to take advantage of the multiple business opportunities available in their country of residence and establish their media company in a free zone located in the Emirate of Sharjah. The case describes the internal and external dynamics surrounding the set-up, evolution, and development of U-Brand activities for the period between 2006 and 2009. Although, from its very inception, U-Brand enjoyed a successful start, a series of events and managerial decisions has brought the company to the verge of collapse.

Suggested Citation

  • Martin Spraggon & Virginia Bodolica & Nabeela Ali, 2014. "Managing Small Firms," Palgrave Macmillan Books, in: Managing Organizations in the United Arab Emirates, chapter 0, pages 17-73, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-40920-1_2
    DOI: 10.1057/9781137409201_2
    as

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