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Insights from Service Innovation Practitioners

In: Innovating in a Service-Driven Economy

Author

Listed:
  • Richard Cuthbertson

    (University of Oxford)

  • Peder Inge Furseth

    (BI Norwegian Business School)

  • Stephen J. Ezell

    (Information Technology and Innovation Foundation)

Abstract

Here we interview Erik Kiaer, Jon H. Pittman, and Jose Avalos. Each of the three persons is presented in a separate section. Here we learn how each defines innovation and value, what they currently are working on, who has been most influential in their thinking about innovation, and what their strongest contribution to the field of practice of innovation is. We also get responses to which failure is considered the most serious in innovation. The most important insight we are looking for is what is most important for innovation to succeed.

Suggested Citation

  • Richard Cuthbertson & Peder Inge Furseth & Stephen J. Ezell, 2015. "Insights from Service Innovation Practitioners," Palgrave Macmillan Books, in: Innovating in a Service-Driven Economy, chapter 4, pages 41-70, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-40903-4_4
    DOI: 10.1057/9781137409034_4
    as

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