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Implementation and Tracking

In: Data Mining for Managers

Author

Listed:
  • Richard Boire

Abstract

Once the solution is complete, the next step is to implement it as part of a business initiative. In some cases, these initiatives could be unrelated to marketing. For example, the development of credit-risk models could be applied in the operations area; the output of these models consists of the risk segments that are associated with these customers. In applying solutions, the most important consideration is to ensure that the solution is being applied correctly. Initially, this requires that data quality checks will be conducted on several records to ensure that the solution has integrity on the records. This is particularly important if a third party is implementing the solution. Both the solution developer (data miner) and third party would implement the model separately using their own tools. The solution output (model variable means, model scores, etc.) should line up 100% between the data miner and third party

Suggested Citation

  • Richard Boire, 2014. "Implementation and Tracking," Palgrave Macmillan Books, in: Data Mining for Managers, chapter 0, pages 141-142, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-40619-4_17
    DOI: 10.1057/9781137406194_17
    as

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