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Applying Data Mining Techniques

In: Data Mining for Managers

Author

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  • Richard Boire

Abstract

The third stage is where the analytics (both advanced and non- advanced) occur. Segmentation, which was discussed in the previous chapter, also occurs in this phase. Predictive analytics’ solutions as well as business and campaign analysis all occur in this phase. Arguably, this is where the “exciting” part of data mining happens. We have moved beyond the data phase, which in practical terms is more critical than this phase in achieving project success. Data is the key ingredient, but in this phase analysts apply tools in order to bring the “magic” out of the data. We will commence this section by discussing a number of techniques.

Suggested Citation

  • Richard Boire, 2014. "Applying Data Mining Techniques," Palgrave Macmillan Books, in: Data Mining for Managers, chapter 0, pages 95-113, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-40619-4_12
    DOI: 10.1057/9781137406194_12
    as

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