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Overcoming Inertia

In: Solving the Strategy Delusion

Author

Listed:
  • Marc Stigter

    (Critical Management Group)

  • Cary L. Cooper

    (Lancaster University)

Abstract

Imagine the following scenario. Imagine that in our quest for distinctive strategies we have gone through the rigorous practice of strategic sensing from the Outside-In as described in Chapter 2. Within our organization we have become aware of the limitations of our ‘north view’ or own inference. We understand that strategy creation should not be internally driven and developed merely within our own paradigm based on conventional thinking. So, we have continuously stretched not only our strategic thinking but also our strategic seeing and feeling in our collective attempt to unlock deep insights.

Suggested Citation

  • Marc Stigter & Cary L. Cooper, 2015. "Overcoming Inertia," Palgrave Macmillan Books, in: Solving the Strategy Delusion, chapter 6, pages 93-119, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-39469-9_6
    DOI: 10.1057/9781137394699_6
    as

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