IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-38908-4_9.html
   My bibliography  Save this book chapter

The Swatch Group’s Competitors

In: A Business History of the Swatch Group

Author

Listed:
  • Pierre-Yves Donzé

    (Kyoto University)

Abstract

Despite Omega’s success, the undeniable charisma of Nicolas Hayek, and the Swatch Group’s special place in the watchmaking industry, the Group does not have a monopoly on the world watchmaking market. There are a host of brands outside the Swatch Group, including the only watch brand that is consistently ranked in the 100 Best Global Brands of the American magazine Business Week: Rolex (68th place in 2009).1 In order to better highlight the Swatch Group’s place on world markets and the sweeping reforms of its production system and marketing strategy, it is useful to take stock of the competition and sketch out the primary characteristics of its main rivals.

Suggested Citation

  • Pierre-Yves Donzé, 2014. "The Swatch Group’s Competitors," Palgrave Macmillan Books, in: A Business History of the Swatch Group, chapter 9, pages 112-129, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-38908-4_9
    DOI: 10.1057/9781137389084_9
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-38908-4_9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.