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The Power Of Present Moment Language

In: The Mindful Marketer

Author

Listed:
  • Lisa Nirell

Abstract

In a previous chapter I outlined the importance of being an articulate mindful marketer. An articulate marketing leader is a confident marketing leader. While language sets the persuasive apart from the passive, being articulate requires more skills than exhibiting a strong command of language. I believe that being aware of our surroundings and being intentional are just as important as being linguistically fluent.

Suggested Citation

  • Lisa Nirell, 2014. "The Power Of Present Moment Language," Palgrave Macmillan Books, in: The Mindful Marketer, chapter 0, pages 95-103, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-38631-1_12
    DOI: 10.1057/9781137386311_12
    as

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