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A Survey of Behavioral Finance

In: The Lottery Mindset: Investors, Gambling and the Stock Market

Author

Listed:
  • Wai Mun Fong

    (National University of Singapore)

Abstract

This chapter presents the core ideas of behavioral finance. We provide a glossary of terms used in the field which will be referred to extensively in later chapters. We also provide a brief survey of the literature on important behavioral drivers of investment choice: investor preferences, beliefs, heuristics, and emotions. Lastly, drawing on the research findings of neuroeconomics, the neural basis of rewards, beliefs, heuristics, and emotions that affect investor behavior will be discussed.

Suggested Citation

  • Wai Mun Fong, 2014. "A Survey of Behavioral Finance," Palgrave Macmillan Books, in: The Lottery Mindset: Investors, Gambling and the Stock Market, chapter 1, pages 1-24, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-38173-6_1
    DOI: 10.1057/9781137381736_1
    as

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