IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-35917-9_6.html
   My bibliography  Save this book chapter

Asian Brand Strategy

In: Asian Brand Strategy (Revised and Updated)

Author

Listed:
  • Martin Roll

    (Martin Roll Company)

Abstract

Brand building takes time. The successful path can take many avenues depending on product, service, category, market, company heritage and many other factors. At one end of the brandbuilding spectrum lies the physical product or service with its tangible descriptors, and at the other end lie the intangible descriptors, with associations and perceptions linked to the brand’s values and personalities. Where should the boardroom start the process, and what is the right direction?

Suggested Citation

  • Martin Roll, 2015. "Asian Brand Strategy," Palgrave Macmillan Books, in: Asian Brand Strategy (Revised and Updated), chapter 0, pages 107-140, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-35917-9_6
    DOI: 10.1057/9781137359179_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Arijit Mazumdar, 2020. "India’s Public Diplomacy in the Twenty-First Century: Components, Objectives and Challenges," India Quarterly: A Journal of International Affairs, , vol. 76(1), pages 24-39, March.
    2. Suhail A M Almaqousi & Siti Aida Samikon & Luigi Pio Leonardo Cavaliere & Nordiana Ahmad Nordin, 2021. "The Impact of Brand Awareness, Brand Loyalty, and Brand Association on Consumer Decision Making in Palestine Olive Oil Industry," Business Management and Strategy, Macrothink Institute, vol. 12(2), pages 66-82, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-35917-9_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.