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Community

In: The Brand Strategist’s Guide to Desire

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  • Anna Simpson

Abstract

The desire to be among other people is manifest throughout human history. There are, of course, cases of sought-after solitude: Sybil in her cave, Jesus in the desert, Siddhartha by the tree. Yet these celebrated figures used their time apart to develop insights which later helped them perform revered social roles, as a seer, prophet or teacher. Even the introverts among us come together in shared solitude, quietly appreciating the presence of others in libraries or centers for retreat.

Suggested Citation

  • Anna Simpson, 2014. "Community," Palgrave Macmillan Books, in: The Brand Strategist’s Guide to Desire, chapter 0, pages 19-49, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-35182-1_2
    DOI: 10.1057/9781137351821_2
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