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Getting it Right

In: The Power of Customer Misbehavior

Author

Listed:
  • Michael Fisher
  • Martin Abbott
  • Kalle Lyytinen

Abstract

On June 3, 2006, a video uploaded under the username ‘Eepybird’ showed two men clad in white lab coats and goggles, dropping 523 Mentos mints into 101 bottles of Diet Coke.1 The multitude of small pores on the candy’s surface allow carbon dioxide bubbles to form extremely rapidly, producing a geyser of foam that erupts from the bottle. After posting the video, the creators told only one person, a brother in San Francisco, and yet by the end of the first day the video had been seen 14,000 times. Continuing to spread from person to person, this video went vir ally across the Internet, resulting in hundreds of millions of views by tens of millions of users. The two men depicted in the video, Fritz Grobe, a 39-year-old juggler/performance artist, and Stephen Voltz, a 49-year-old lawyer and performer, have appeared in their white lab coats and goggles on the hate Show With David Letterman, The Today Show, and at fairs and exhibitions on two continents. They have even spoken at TEDx, a local, self-organized event, modeled after the TED conferences that started in 1984 as a way to bring together people from three worlds: Technology, Entertainment, and Design.

Suggested Citation

  • Michael Fisher & Martin Abbott & Kalle Lyytinen, 2014. "Getting it Right," Palgrave Macmillan Books, in: The Power of Customer Misbehavior, chapter 7, pages 98-115, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-34892-0_8
    DOI: 10.1057/9781137348920_8
    as

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