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Conclusion

In: Customer Sense

Author

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  • Aradhna Krishna

Abstract

In the opening section of this book, I discussed the concept of sensory imagery, asking you to imagine a number of different scenarios to get a feel for how thoroughly you could imagine various scenarios involving your senses. Instead of being that specific to each sense, I’m now going to ask a more general question. Imagine a casino. What sensory attributes come to mind? What pictures do you see? What sounds do you hear? What aromas do you smell? What surfaces do you touch? What foods or drinks do you taste? It turns out that casinos are perfect examples of an environment that is carefully controlled to stimulate every one of your senses. The longer people play, the more money the house makes, so it’s no wonder that casinos have worked very hard to perfect the sights, sounds, scents, tastes, and feelings their patrons encounter. The only mystery lies in discerning the specific effects of each cue.

Suggested Citation

  • Aradhna Krishna, 2013. "Conclusion," Palgrave Macmillan Books, in: Customer Sense, chapter 0, pages 151-168, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-34605-6_7
    DOI: 10.1057/9781137346056_7
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