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Cars, Engineers, and the Internet

In: Germany’s Economic Renaissance

Author

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  • Jack Ewing

Abstract

If there is a living symbol of the revival of German industry, it may be Norbert Reithofer, the chief executive of BMW In the 1980s, when he was a recent university graduate, and a junior professor of manufacturing science at a technical university in Munich, Reithofer wrote a book—still in print—that could serve as a manifesto for the German economy today.1

Suggested Citation

  • Jack Ewing, 2014. "Cars, Engineers, and the Internet," Palgrave Macmillan Books, in: Germany’s Economic Renaissance, chapter 10, pages 97-112, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-34054-2_10
    DOI: 10.1057/9781137340542_10
    as

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