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Principle 9 — Build and Use Social Capital

In: Beyond the Business Plan

Author

Listed:
  • Simon Bridge

    (University of Ulster)

  • Cecilia Hegarty

    (PLATO EBR)

Abstract

Social capital is probably as important as financial capital for many ventures. It comes from social contacts and it is like financial capital in that it is possible to use only as much as has been acquired. It is also like vitamins in food, in that there are different varieties of it, each of which has a different use. It is therefore relevant to appreciate these different forms and understand how to acquire them.

Suggested Citation

  • Simon Bridge & Cecilia Hegarty, 2013. "Principle 9 — Build and Use Social Capital," Palgrave Macmillan Books, in: Beyond the Business Plan, chapter 16, pages 147-158, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-33287-5_16
    DOI: 10.1057/9781137332875_16
    as

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