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Banking and Financial Sector in the Cloud: Knowledge, Quality and Innovation Management

In: Cloud Systems in Supply Chains

Author

Listed:
  • Mosad Zineldin
  • Valentina Vasicheva

Abstract

One view of Customer Relationship Management (CRM) is the utilization of customer-related information or knowledge to deliver relevant products or services to customers (Zineldin, 2000). The success of relationship management depends on the collection and analysis of customer knowledge, data and information to be used for developing highly personalized bank service offerings.

Suggested Citation

  • Mosad Zineldin & Valentina Vasicheva, 2015. "Banking and Financial Sector in the Cloud: Knowledge, Quality and Innovation Management," Palgrave Macmillan Books, in: Fawzy Soliman (ed.), Cloud Systems in Supply Chains, chapter 10, pages 178-194, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-32424-5_11
    DOI: 10.1057/9781137324245_11
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    Cited by:

    1. Garg, Poonam & Gupta, Bhumika & Chauhan, Ajay Kumar & Sivarajah, Uthayasankar & Gupta, Shivam & Modgil, Sachin, 2021. "Measuring the perceived benefits of implementing blockchain technology in the banking sector," Technological Forecasting and Social Change, Elsevier, vol. 163(C).

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