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Who Is Like unto the Beast? Tall Tales of Fail Whales

In: The Dominant Influence of Marketing in the 21st Century

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  • Stephen Brown

Abstract

I’ve lived with leviathan for as long as I can remember. Not the leviathan of Hobbes’ Leviathan, which I perused for the first time prior to penning this chapter, but the leviathan that shaped Hobbes’ Leviathan, the leviathan of the Holy Bible. More specifically, since there are several leviathans in the Good Book — Jonah’s whale being perhaps the best known — I’m referring to the leviathan of the Apocalypse. This is the leviathan that appears in Revelation (12: 3) during the final countdown to Armageddon, “when no man might buy or sell, save he that had the mark, or the name of the beast, or the number of his name” (Rev 13: 17).

Suggested Citation

  • Stephen Brown, 2013. "Who Is Like unto the Beast? Tall Tales of Fail Whales," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Dominant Influence of Marketing in the 21st Century, chapter 3, pages 28-47, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-32263-0_3
    DOI: 10.1057/9781137322630_3
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