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Commercial Business Models for a Fast Changing Industry

In: Changing the Rules of the Game

Author

Listed:
  • Gregor White
  • Nicola Searle

Abstract

Standing in line at the supermarket checkout, clutching the latest in Activision’s Call of Duty series, is not particularly unusual as millions of people do the same during launch week. Collectively, we contribute to the £490 million of sales in the week following Call of Duty’s release. Standing in line feels anachronistic in a world where ‘on demand’ has come to mean games at your fingertips, any genre, any format, any platform.

Suggested Citation

  • Gregor White & Nicola Searle, 2013. "Commercial Business Models for a Fast Changing Industry," Palgrave Macmillan Books, in: Sabine Hotho & Neil McGregor (ed.), Changing the Rules of the Game, chapter 2, pages 28-47, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-31841-1_3
    DOI: 10.1057/9781137318411_3
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    Cited by:

    1. F. Ted Tschang & Gokhan Ertug, 2016. "New Blood as an Elixir of Youth: Effects of Human Capital Tenure on the Explorative Capability of Aging Firms," Organization Science, INFORMS, vol. 27(4), pages 873-892, August.

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