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Prosumption of Social Context in Web 2.0: Theoretical Implications for the Prosumer Concept

In: Customers at Work

Author

Listed:
  • Tabea Beyreuther
  • Christian Eismann
  • Sabine Hornung
  • Frank Kleemann

Abstract

In his 1980 book The Third Wave, Alvin Toffler introduced the concept of the ‘prosumer.’ The portmanteau word describes the increasingly com- mon fusion of consumer and production roles in advanced industrial societies. Whereas the traditional forms of agricultural and industrial production dictate a strict division between those who produce and those who consume, in advanced service-based economies (Vargo and Lusch, 2004), consumers often consume goods and services that they themselves produced in whole or in part. The notion is often related to the do-it-yourself culture or the ‘invisible economy/ and it covers a vast array of activities ranging from furniture assembly, to blood pressure self-monitoring, to participation in self-help groups.

Suggested Citation

  • Tabea Beyreuther & Christian Eismann & Sabine Hornung & Frank Kleemann, 2013. "Prosumption of Social Context in Web 2.0: Theoretical Implications for the Prosumer Concept," Palgrave Macmillan Books, in: Wolfgang Dunkel & Frank Kleemann (ed.), Customers at Work, chapter 11, pages 223-252, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-29325-1_11
    DOI: 10.1057/9781137293251_11
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