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Shelley Zalis — CEO, Ipsos Open Thinking Exchange

In: Stress in the Spotlight

Author

Listed:
  • Brian Claridge

    (National Press)

  • Cary L. Cooper

    (Lancaster University)

Abstract

With over 25 years of experience working in traditional marketing and advertising research companies, Shelley Zalis held senior positions at ASI Market Research (now Ipsos ASI) and Nielsen Entertainment prior to founding OTX (Online Testing Exchange) in 2000. Under Shelley’s vision and guidance as CEO, OTX became one of the largest (top 20) research companies in the world, amassing $60 million in revenue in just nine short years. It also became one of the savviest, known as a firm that would take risks and deliver robust, cutting-edge, technology-enabled solutions that few thought possible. In addition, Shelley became the first woman chief executive ranked in the top 25 of the largest research companies and devoted herself to becoming a mentor and friend to other women and lead- ers in the industry, set on shaking up what is often viewed as a very safe, very traditional world. In 2008, Shelley was awarded the Ernst & Young Entrepreneur Of The Year® award in the On-Line Services category and, in 2010, the ARF Great Minds in Innovation award.

Suggested Citation

  • Brian Claridge & Cary L. Cooper, 2014. "Shelley Zalis — CEO, Ipsos Open Thinking Exchange," Palgrave Macmillan Books, in: Stress in the Spotlight, chapter 0, pages 141-153, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-29235-3_19
    DOI: 10.1057/9781137292353_19
    as

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