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Introduction

In: Global Luxury Trends

Author

Listed:
  • Jonas Hoffmann
  • Ivan Coste-Manière

Abstract

The luxury industry is currently on a remarkable journey: quarter after quarter, Hermès, Louis Vuitton, Gucci and their counterparts announce record sales in a growing market with profits in double digits. Luxury companies, nevertheless, affirm unanimously that this journey is as challenging as it is exciting: the acceleration imposed by globalized markets, stock markets and digital technologies, to name but a few, demand velocity, agility and continuous adaptation.

Suggested Citation

  • Jonas Hoffmann & Ivan Coste-Manière, 2013. "Introduction," Palgrave Macmillan Books, in: Jonas Hoffmann & Ivan Coste-Manière (ed.), Global Luxury Trends, pages 1-5, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-28739-7_1
    DOI: 10.1057/9781137287397_1
    as

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