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Servicing Local Customers for Entering Foreign Markets: Internationalization of Russian IT Firms

In: Emerging Economies and Firms in the Global Crisis

Author

Listed:
  • Marina Latukha
  • Andrei Panibratov

Abstract

Having recognized the positive impact of recent trends of technological developments on the rise of international activities of service sector companies (Vandermerwe and Chadwick, 1989), this chapter focuses on how the mode of entry correlates to the firm specifics. It also tries to address the particular characteristics of the service firm that define the necessity for a particular choice of strategy. We study to what extent and how the specifics of the home country and domestic market characteristics explain the international results of Russian IT companies.

Suggested Citation

  • Marina Latukha & Andrei Panibratov, 2013. "Servicing Local Customers for Entering Foreign Markets: Internationalization of Russian IT Firms," Palgrave Macmillan Books, in: Marin A. Marinov & Svetla T. Marinova (ed.), Emerging Economies and Firms in the Global Crisis, chapter 13, pages 314-333, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-27747-3_13
    DOI: 10.1057/9781137277473_13
    as

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