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Introduction

In: The Compliance Business and Its Customers

Author

Listed:
  • Edward Kasabov

    (University of Exeter Business School Exeter)

  • Alex Warlow

    (Noridol Ltd)

Abstract

In the last 20 years, businesses taking advantage of market deregulation and novel call centre, Intranet and Internet technologies have broken traditional marketing norms and customer management practices. These businesses offer good customer service at substantially lower prices. In spite of anecdotal evidence in the press of the high level of customer complaints against these businesses, their success is evidenced by their ability to take market share from existing businesses and grow new profitable markets.

Suggested Citation

  • Edward Kasabov & Alex Warlow, 2012. "Introduction," Palgrave Macmillan Books, in: The Compliance Business and Its Customers, pages 1-5, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-27115-0_1
    DOI: 10.1057/9781137271150_1
    as

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