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Looking forward: luxury and China

In: Luxury talent management

Author

Listed:
  • Michel Gutsatz

    (CEIBS)

  • Gilles Auguste

Abstract

Greater China (Mainland China, Hong Kong & Macau) was rated in a recent Bain study (China Luxury Study 2011) as the world’s no.3 market for luxury goods in the world — just behind Japan. Many observers believe that China will overtake Japan soon, if it hasn’t already. Regardless of when this happens, European luxury brands should tread carefully when approaching the Chinese luxury market.

Suggested Citation

  • Michel Gutsatz & Gilles Auguste, 2013. "Looking forward: luxury and China," Palgrave Macmillan Books, in: Luxury talent management, chapter 0, pages 201-237, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-27067-2_5
    DOI: 10.1057/9781137270672_5
    as

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