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Recognizing the Future

In: The Luxury Market in India

Author

Listed:
  • Glyn Atwal
  • Soumya Jain

Abstract

We mentioned at the beginning of this book that the luxury market in postmodern India is experiencing the first stage in its growth. As India enters this new era, marketers need to be prepared for the next phases of development. The social and economic fabric of India is changing fast, leaving India a complex, unpredictable and sometimes confusing market. Tomorrow’s India will be a very different India to that which we observe today. The challenge will become greater as new consumers emerge and old consumers mature. However, the long-term rewards of this potentially massive market will continue to stimulate interest and attract investment. So even as brands presently struggle to gain a foothold in the country, luxury marketers need to start identifying future influences if they are to stay ahead of the game. We have identified the following factors that we believe will impact the Indian luxury market in the years to come.

Suggested Citation

  • Glyn Atwal & Soumya Jain, 2012. "Recognizing the Future," Palgrave Macmillan Books, in: Glyn Atwal & Soumya Jain (ed.), The Luxury Market in India, chapter 16, pages 203-207, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-26416-9_17
    DOI: 10.1057/9781137264169_17
    as

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