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Introduction

In: The Luxury Market in India

Author

Listed:
  • Glyn Atwal
  • Soumya Jain

Abstract

In a relatively short time span of 20 years, India has moved from pavement markets to swanky malls, from frugal-minded consumers to those wanting it all, and from a population largely obsessed with celebrity gossip to one which yearns to gain knowledge. India is taking wing. It is not simply because India is set to become the fastest growing major economy in the world. The combination of a large, young working population, rising income levels, overwhelming consumer optimism and increasingly urbanized lifestyles is driving consumption growth in India.

Suggested Citation

  • Glyn Atwal & Soumya Jain, 2012. "Introduction," Palgrave Macmillan Books, in: Glyn Atwal & Soumya Jain (ed.), The Luxury Market in India, pages 1-4, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-26416-9_1
    DOI: 10.1057/9781137264169_1
    as

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