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Conclusions

In: Brand Aesthetics

Author

Listed:
  • Gérald Mazzalovo

Abstract

This investigation in the field of brand aesthetics, through both theoretical and practical considerations, essentially follows utilitarian purposes: to provide brand leaders with the means to better manage their brands, understand their nature as well as the behaviour of consumers, in order to be more competitive.

Suggested Citation

  • Gérald Mazzalovo, 2012. "Conclusions," Palgrave Macmillan Books, in: Brand Aesthetics, pages 206-210, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-02560-9_13
    DOI: 10.1057/9781137025609_13
    as

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