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Creating Strategic Change

In: Internet Strategies

Author

Listed:
  • Dick Stroud

Abstract

For the purposes of this book, strategic change has been defined as being a situation in which the very nature of a product and its means of sale and distribution have been altered radically for a whole industry rather than for a few companies. At this early stage of the Internet’s development there has been little opportunity for the systematic research or analysis which could provide hard facts about the level of strategic change that really has occurred. In the absence of meaningful statistics, it is necessary to try to extract lessons from industries that appear to be experiencing significant developments. Three such industries are travel, IT and financial services. Each of these has been reviewed to identify the business characteristics that seem to make them susceptible to Internet-enabled commerce. When the similarities between these industries have been listed and assessed it is possible to draw conclusions about these factors that enable a judgement to be made about the level of strategic change that other industries will experience.

Suggested Citation

  • Dick Stroud, 1998. "Creating Strategic Change," Palgrave Macmillan Books, in: Internet Strategies, chapter 7, pages 166-224, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-333-98147-4_7
    DOI: 10.1057/9780333981474_7
    as

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