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Culture—The Way It Is Around Here

In: Organizational Learning

Author

Listed:
  • Jerry L. Wellman

Abstract

Start with a cage containing five apes. In the cage, hang a banana on a string and put a ladder under it. Before long, an ape will go to the ladder and start to climb toward the banana. As soon as he touches the first step, spray all the apes with cold water. After a while, another ape makes an attempt with the same result—all the apes are sprayed with cold water.

Suggested Citation

  • Jerry L. Wellman, 2009. "Culture—The Way It Is Around Here," Palgrave Macmillan Books, in: Organizational Learning, chapter 0, pages 51-78, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-62154-1_3
    DOI: 10.1057/9780230621541_3
    as

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