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Influencing the Decision-Making Process

In: Hardball Lobbying for Nonprofits

Author

Listed:
  • Barry Hessenius

Abstract

The first task in a specific lobbying campaign is to set the objective. This is done by the lobbying group’s ongoing steering committee/board of directors, with consensus among the various members of the coalition. The objective may be to achieve a desirable goal, to meet a pressing need of the group, or to react to proposed legislation or other governmental action or inaction that will have a specific impact on the group. The objective should be specific and focused and should appeal to the widest audience, but not so ambitious as to be impossible to attain. It shouldn’t be too broad; each campaign must have definable, understandable goals. This doesn’t mean the goal itself needs to be less than what the organization really wants, but rather that it needs to be as precise as possible. Goals and objectives that are not formulated in reaction to something need to be inspiring and exciting to the base membership, worthy of the commitment of time and energy, and capable of changing things for the better so as to advance the nonprofit’s mission.

Suggested Citation

  • Barry Hessenius, 2007. "Influencing the Decision-Making Process," Palgrave Macmillan Books, in: Hardball Lobbying for Nonprofits, chapter 0, pages 129-200, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-60483-4_8
    DOI: 10.1057/9780230604834_8
    as

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