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The Decision-Making Process

In: Hardball Lobbying for Nonprofits

Author

Listed:
  • Barry Hessenius

Abstract

It’s been said that the real business of elected officials is getting elected. Getting elected to public office is expensive. The higher the office, the more expensive the campaign. The need to raise ever-increasing amounts of money requires elected officials and those seeking office for the first time to spend more and more time on campaign fund-raising activities. Money is needed to wage media advertising campaigns and to employ legions of professionals to guide and manage the effort (Dow Jones reported that in the 2004 U.S. presidential elections, six hundred million dollars was spent by President Bush, Senator Kerry, their political parties, and allied groups on advertising alone). Most of the key positions within a campaign are now occupied by professionals, not volunteers. Campaigns are no longer run by “pols” in cigar-smoke-filled backrooms, but by pollsters and marketing gurus; speechwriters hammering out position papers have been replaced by glib-talking, media-sawy spin doctors.

Suggested Citation

  • Barry Hessenius, 2007. "The Decision-Making Process," Palgrave Macmillan Books, in: Hardball Lobbying for Nonprofits, chapter 0, pages 21-52, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-60483-4_4
    DOI: 10.1057/9780230604834_4
    as

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