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PR in the not-for-profit sector

In: PR — A Persuasive Industry?

Author

Listed:
  • Trevor Morris
  • Simon Goldsworthy

Abstract

PR is often attacked as the handmaiden of big business and government. It is a familiar theme, but it is time to turn the tables by looking at other users of PR. Governments and big companies, even multinationals, are hardly new phenomena, but to a large extent international nongovernmental organizations (NGOs) are. Whereas in 1956 an estimated 985 NGOs were internationally active, today the number is estimated to be around 44,000 — a figure that excludes the millions of NGOs that only operate at a national level.1

Suggested Citation

  • Trevor Morris & Simon Goldsworthy, 2008. "PR in the not-for-profit sector," Palgrave Macmillan Books, in: PR — A Persuasive Industry?, chapter 0, pages 123-127, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59485-2_9
    DOI: 10.1007/978-0-230-59485-2_9
    as

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