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The allure of PR

In: PR — A Persuasive Industry?

Author

Listed:
  • Trevor Morris
  • Simon Goldsworthy

Abstract

If you are a parent reading this book, particularly (it has to be said) of a daughter, it is quite likely that your child will consider a career in PR. Public relations is now a hugely popular career. For university graduates in the United Kingdom it has come third, after journalism and teaching, as a career choice.1 Large numbers of PR courses have emerged to try to cater for this demand, which has become truly global. Many more people seek to break into PR after starting their careers elsewhere. Above all, switching to PR has become an escape route for journalists. And as the PR industry continues to surge ahead, faster than the economy in many countries — it has been suggested that the annual growth rate in PR is over 30% in China,2 up to 40% in Russia,3 and up to 60% in Turkey4 — this becomes more, not less, likely.

Suggested Citation

  • Trevor Morris & Simon Goldsworthy, 2008. "The allure of PR," Palgrave Macmillan Books, in: PR — A Persuasive Industry?, chapter 0, pages 1-13, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59485-2_1
    DOI: 10.1007/978-0-230-59485-2_1
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